Multi-market scale, a channel system built from zero, and 0→1 in a traditional exporter. Three different company shapes, one playbook.
Built the Asia-Pacific distribution network for a dental imaging manufacturer across nine new markets, contributing to nearly 300% year-on-year sales growth. Registered products and provisioned infrastructure in each market, and wrote the company's first partner sales training program.
Outcome ~300% YoY growth
Expanded a dental software company's distributor network to more than fifteen countries while building the commercial system behind it — CRM, automated workflows, messaging and 1:1 product demonstrations — plus the RevOps stack and multi-market dashboards.
Outcome 15+ countries · RevOps built
Opened six new markets across the United States and Southeast Asia, doubling implant export sales. Owned the full customer-creation cycle from contract and price negotiation through device registration, logistics and collection.
Outcome 100% export growth
Figures are the ones to verify before publishing. Charts are illustrative of the shape of the work, not client-reported data.
A case study is problem → designed → outcome, not a list of responsibilities. If a sentence could appear on LinkedIn under a job title, it belongs on About instead.
| 1Context | company, category, stage, market. One short paragraph. |
| 2The problem | the specific commercial obstacle, stated the way the client stated it. |
| 3What I designed | the decisions and artefacts, in order. This is the section that proves competence. |
| 4Outcome | the number, and the timeframe it happened in. |
| 5What I would do differently | one honest line. The most credibility-building sentence on a consulting site. |
| 6CTA | “Facing something similar? Book a fit call.” |