Choosing your first Asian market: the channel test
6 min read
Insights
Notes on getting a product into a new market
Practical writing on market entry, distributor networks, pricing and go-to-market — drawn from a decade of doing it in Korea and across Asia-Pacific, for medical device companies and health-tech startups.
LatestMarket entry Channel Pricing
What fifteen countries taught me about distributor pricing
8 min read
Why your Korea launch needs a pricing decision before a marketing budget
5 min read
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Pillars
Four pillars, each feeding a service
Every article belongs to a pillar, and every pillar maps to a service. That is what makes the blog commercial instead of decorative.
| Pillar | Feeds which service | Starter articles |
|---|---|---|
| Market entry — Korea & APAC | New market entry (both audiences) | Choosing your first Asian market: the channel test · What a Korea entry actually costs before you sell anything |
| Channel & distributors | Partner & distributor search | What fifteen countries taught me about distributor pricing · The five questions that disqualify a distributor |
| Pricing | Strategy & pricing | Why your Korea launch needs a pricing decision before a marketing budget · Price for the channel, not the customer |
| Startup GTM | Fractional GTM / PMF / fundraising | The 90-day GTM plan I write for every founder · What investors actually interrogate in a revenue slide |
Do not launch the blog with fewer than three articles — an empty Insights page costs more trust than no Insights page. One good article a month beats four thin ones.