Startups & early-stage health-tech

I get products into new markets — and build the revenue motion that sells them

Fractional go-to-market leadership for founders. I take the commercial seat part-time — CSO, Head of Sales or GTM lead — and build the pricing, pipeline, channel and pitch that turns a working product into repeatable revenue.

Book a fit call →How a fractional engagement works

Currently taking 2 engagements at a timeSeoul-based, working globally

01 / The ladder

Fractional GTM leadership

One ladder, three entry points. Pick the rung that matches your stage — not the most senior title you can afford.

Rung 1 — most senior

Fractional CSO

Board-level commercial counsel without a board-level hire: market and partnership strategy, portfolio and pricing decisions, investor-facing commercial narrative.

Monthly or quarterly rhythm · 1–2 days a month

Rung 2 — most common

Fractional Head of Sales

Own the number part-time: ICP and pricing, pipeline and forecasting cadence, outbound motion, the first sales hire and their ramp.

1–2 days a week · 3–6 months, renewable

Rung 3 — broadest

Fractional GTM lead

The whole motion, not one seat: positioning, pricing, channel choice, launch plan and funnel — for a company that has not yet decided how it will sell.

Project or retainer · scoped on diagnosis

02 / Fundraising

Fundraising & pitch preparation

One engagement, not two — a founder who needs pitch help needs narrative help first.

What you get

The commercial narrative: why this market, why now, why this motion wins
Pitch deck structure and the revenue slide investors actually interrogate
Financial-story review: pricing logic, unit economics, pipeline assumptions
Investor targeting and warm-intro mapping
Data-room preparation and diligence readiness
Live pitch rehearsal with objection handling

Why me: co-founded and served as COO of a Seoul venture builder, structuring partnerships between multinational firms and startups, and mentor early-stage founders through an accelerator — much of it pitch and go-to-market coaching.

What this is not

Not a deck-writing service — I work on the commercial argument, not the visual design
Not an introducer-for-fee arrangement — no success fees on capital raised
Not a guarantee of terms — I prepare you to be interrogated, not to be funded

Stating the boundaries protects you: the most common bad-fit inquiry in fundraising support is a founder who wants someone else to raise the round.

03 / PMF & validation

PMF & go-to-market validation

The cleanest entry point into a fractional retainer: validate first, then operate.

What you get

ICP definition and segmentation you can actually target
Customer discovery interviews and synthesis
Pricing experiments and willingness-to-pay testing
One channel test, run to a decision
A 90-day go-to-market plan with explicit kill criteria

Best for

Post-launch, pre-scale: real users, unclear who pays and why
A first market that is working and a second that is not
A founder who needs an evidence-based decision on what to stop doing

Typical shape: a fixed-scope 4–6 week diagnostic with a written recommendation, extendable into a fractional engagement.

04 / The record

Where the startup-side proof comes from

The medical device side has three shipped market entries. This side does not yet. Pretending otherwise is the fastest way to lose a founder on the first call — so this page sells method, operator credibility and availability instead of results.

Operator record

You have held the commercial seat inside scaling health-tech companies, not just advised from outside. Founders buy that distinction.

Two testimonials, fast

Collect two — one from a founder you mentored, one from an executive who watched you run a market. These close the gap faster than any copy.

Method artefacts

Publish one redacted example — a 90-day GTM plan skeleton, an ICP framework, a pricing-test design. Showing the work substitutes for showing the logo wall.

Distributor network

15+

countries reached with the channel programs built

Two separate channel builds, each from zero.

Sales growth

~300%

year-on-year regional sales growth

Across a multi-country region, in one role.

Market openings

new Asia-Pacific markets opened

One engagement, nine markets, same playbook.

Export share

10%

of total company sales reached by implant exports — doubled

A traditional exporter going direct for the first time.

05 / Selected work

Where the startup work comes from

Founder mentoring, pitch coaching and go-to-market advisory through established programs.

500

Techstars

Wavesparks

2080

Before this page is promoted: collect the two testimonials, and decide the concurrent-engagement cap. Until a startup case study exists, every claim here should be about how the work runs, not what was delivered.

07 / Next step

Not sure which of the three you need?

That is normal — most founders arrive without knowing whether they need a validation sprint, a pitch rebuild or a fractional operator. Twenty minutes is usually enough to place you on the ladder.

Book a fit call →Email instead

Prefer to write first?

devin@devingraber.com

Reply within two business days, from me rather than a sequence.